الإعلان الإلكتروني كخيار استراتيجي للمؤسسة الاقتصادية الجزائرية للترويج لمنتجاتها

الملخص EN

Electronic advertising is a channel used to communicate between organization and individuals on the Internet, it has almost the same weight to the traditional advertising methods at this time and it crowding them, which led to increase the number of companies that provide advertising methods and solutions on the Internet.

Algerian institutions found themselves, like other companies all around the world, obliged to use electronic advertising to increase the number of their advertising messages recipients.

The main result of the study is there are a various advertising methods and solution on the internet.

The most appropriate for the Algerian organizations, is the advertising on local commercial or news website.

This method is considered as the best way to advertise products, especially for small and emerging enterprises without big advertising budget.