آثار الإشهار التضليلي على المستهلك و السوق الجزائرية

الملخص EN

The advertising is the most important means of marketing of productions and services , it’s the link between the Professional and consumer, and the tool used by the economic agent in the representation of Product and their abundance , conveniently the agent employs the methods of preference and overvaluation during the exposition of products , as well as disinformation in order to attract the consumer and incite him to contact the products putting in the advertising spots aimed at the profit relation, the deceitful advertising remains without resonation, that’s need legal measures to extenuated the negative effects ,stop abuses to protect the consumer, create comparative atmosphere by imposing penal and civil sanctions