الإبداع في الكتابة للصورة التلفزيونية : دراسة تحليلية لعينة من تقارير قناة الجزيرة الإخبارية

الملخص EN

This research constitutes, in its essence and according to what was planned from the beginning, an attempt to investigate an unspecified phenomenon of communication.

The research tries to move from the stage of indeterminacy to the phenomenon of creativity in the field of television work to the objective scientific definition of this phenomenon.

In other words, it is predominantly scientific terminology, the research tries to study an entity that is cloudy or fuzzy (in the term used by mathematics to refer to phenomena and quantities that are not quantified) and then the search is an attempt to move from the cloudy or the unspecified to the scientifically determined, which is the path that science takes Humanity in a lot of research to address similar phenomena.

Also, the scientific study of the creative phenomenon in television writing would contribute to the achievement of more scientific analysis and interpretation of the phenomenon of creativity in general, and creativity in television work in particular, as it contributes to overcoming subjective impressionistic judgments that can be applied to some aspects of television performance, especially what is characterized by innovation.

The uniqueness to the scope of scientific objectivity in judging this renewal, and by scientific objectivity we mean here that the explanation provided by the research of the creative phenomenon can be reached using the same measuring tools.

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