تأثير التسويق الأخضر على سلوك شراء المستهلك : دراسة مقارنة بين تركيا و الجزائر

الملخص EN

This study aims to reveal the extent of awareness and awareness by consumers in both Algeria and Turkey of the environmental problems resulting from their consumption of products necessary for the individual, and the extent to which this awareness is translated into their consumption behavior, and through analyzing data with the SPSS system, which was collected by the questionnaire, the study concluded to There are not significant differences in the level of environmental awareness and environmental sensitivity, as well as environmental education among consumers in both countries.

The study also revealed that there are great marketing opportunities in the Algerian market, which despite the demand for environmentally friendly products, the consumer finds it difficult to To reach the environmental friendly products, and the reason is due to either a malfunction in the distribution or high price.