دور الابداع في دعم الميزة التنافسية بالمؤسسة الجزائرية : دراسة ميدانية باستخدام النمذجة بالمعادلات البنائية

الملخص EN

The main objectif of this saerch is to measure to what entent does creativity impact on competitive advantage them to the 19 large industrial institutions from the west of Algeria.

using the questionnaire as a main tool for collecting data and information.

after analyzing these data using structural equations modeling by a the SMART- (PLS 3) program and interpreting the results, the effect is revealed Strong and positive creativity on the competitive advantage by focusing more institutions on the improvement and development of their products