The new trends of consumer behavior in light of the digital marketing

الملخص EN

This research paper aims to study the impact of digital marketing on consumer behavior in light of This Covid 19 pandemic, after it has become an effective means of communication between companies and Consumers.

The study has concluded that the Covid 19 pandemic has caused a radical change in the digital world of each of the companies, this by adapting them to a new way of doing business, Which directly affected consumer behavior.

The study also concluded that new habits formed now will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work.