تقدير الهوامش و التكاليف التسويقية للحوم الأبقار بالقطاع الخاص ببلدية البيضاء في ليبيا

الملخص EN

The study aimed to estimate the margins and marketing costs at the level of the breeder, wholesaler and retailers of beef breeders in the municipality of Albaida in Libya.

The study found that the marketing paths that beef passes from the breeder to the consumer through traders and breeders, where they move from the breeder to the wholesaler and then to the retailer and then to the consumer.

The study was based on a questionnaire to estimate the margins and marketing costs during 2018 after dividing the study population into three cattle acquisition categories.

The marketing costs for the first, second and third category and the total sample were estimated at (0.17,0.13,0.13,0.15) Dinar / kg, respectively.

As for the marketing costs borne by the wholesaler was estimated at 8.3 dinars / kg, while the marketing costs borne by the retailer was estimated at 8.76 dinars / kg.

The study of marketing differences is very important in order to know the extent of achieving the marketing efficiency and comparing it with the production costs or the prices that can be obtained.

The study of marketing differences is very important in order to know the extent of achieving the marketing efficiency and compare it with the production costs or prices that can be obtained.

The marketing differences between the retailer and wholesaler reached about 11.09 dinars / kg, while the share of the breeder, wholesaler and retailer was about 33.6%, 38% and 28.4% of the total sample.