المنظومة الاتصالية الجديدة : من سلطة حارس البوابة إلى محورية المتلقي

الملخص EN

The current study aimed to reveal what the new communication system is; by examining its characteristics, the roles of its actors, and how it changed the concept of the gatekeeper, based on the transmission of communication -in light of modern information and communication technologies represented mainly by the Internet- from its unidirectional linear model to the multi-directional interactive model through new forms of communication united by one concept, which is the new media that created a new communication system and expanded the margin of the role of the receiver, in which it became transformed between the transmission and reception sites in an interactive manner and became a pivotal role in the manufacture of communication content according to his directions and in a way that serves his interests.

In light of this system, many of the concepts that constitute the essence of communication theories and their approaches have changed, such as the concept of the gatekeeper, the latter who, if in his traditional concept, controls the communication process and has the authority to decide what will pass through his portal, and how it will pass until it reaches the target audience, his role in making the decision to inform people or hide facts from them has changed or rather has diminished and declined.