تحليل السلوك الشرائي للمنتجات الخضراء لدى الأسر الجزائرية : دراسة استطلاعية

الملخص EN

This research aims to analyze the purchasing behavior that the consumer adopts when buying green products, where the stages of purchase differ and get complicated according to his position in the family in addition to his degree of environmental awareness.

The exploratory study was dropped on a random sample of households in the wilaya of Batna in Algeria, which was estimated at 87research items.

A questionnaire was distributed.

The descriptive statistical approach was adopted in the treatment of the questionnaire outputs with the help of the SPSS program.

The study found that the sample members are divided into two main categories: the decisionmakers represented by the heads of households.

This group collects information about green products, purchase, and finally disposing of the product after use.

And the second category is the category of users of the green products, represented by the children and the unemployed members.

This group takes over the stage of feeling the need for green products and then directly use them because the first group represents them in the other stages of the purchase.

Also the study found that despite the awareness and responsibility towards the environment, it doesn’t show a lot in the consumer’s behavior.