استراتيجية العلاقات العامة في مؤسسات السياحة و الأسفار : دراسة ميدانية بولاية غليزان

الملخص EN

The field study that we have is a recent study in which we have tried to examine the reality of public relations enforcement in certain tourism institutions in Relizane as a contemporary and strategic method of control and management.

information and key element of tourism promotion to improve the level of services, especially in the current economic conditions of Algeria.

The institutions studied are El-Mouhsinoune Tours, the local tourism agency ONAT and jouri Travel.