الصورة الذهنية : قراءة في أبعاد المفهوم نقاط التقاطع و الاختلاف بين الصورة الذهنية و النمطية و علاقتها بالعلاقات العامة

الملخص EN

The concept of mental image has become of interest to researchers in the fields of media and communication studies in our time, and it benefits from a parallel amount of research in other fields of knowledge such as psychology.

Social and its strong link to the profession of public relations since the beginning of the twentieth century in light of the economic revolution and commercial and service competition, it does not exclude even the political and cultural worlds and various other activities of life.

In this research article, we try to identify the concept of mental image and the confusion that exists between it and some other concepts such as the media image and stereotyping, which leads to the importance of improving the mental image and using it in public relations programs.

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