البلاغة و مقدمات الحجاج و منطلقاته : نماذج تطبيقية

الملخص EN

Rhetoric and the introductions of argumentation and its originsApplication modelsIn the last decade, the media has experienced a argumentation shift in the world of digital media, which makes us optimistic about a strong presence in the field of facilitating communication between people, providing many examples of the arguments that people adopt in their speeches, as if they opened the doors to the return of rhetoric and the return of the function of persuasion and influence in a formula that you have never known before on the world stage.

Based on this given, this research attempts to raise the issue of the most important introductions of argumentation in the modern rhetorical discourse by asking the following question: What are the introductions of argumentation and its origins in the communication discourse? These are the questions on which the research will build its way of trying to find a scientific answer as dictated by the serious scientific methodology based on what has been put on the table of scientific research in the Arab and Western schools.

Considering that the curriculum is the way the researcher studies the problem to explore the truth, answer questions, and given the diversity and multiplicity of reliable approaches, which requires determining the nature of the subject, choosing the appropriate approach, according to the objectives of the study, and the questions to answer - the descriptive analytical approach that corresponds to the subject presented in this research paper has been adopted