دور التسويق الفيروسي في تحسين الأداء التسويقي في وكالات السياحة : دراسة حالة عينة من الوكالات السياحية في ولاية بسكرة

الملخص EN

The research aims mainly at determining the nature of the relationship between the viral marketing and improving the marketing performance in the Algerian tourism agencies, and it was applied to tourist agencies in Algeria in the state of Biskra, The sample of the study was 30 workers in those agencies, and Using a set of statistical methods (SPSS/ AMOS) to test the validity and quality of the model, The results showed a relationship and role for viral marketing in terms of (Using electronic publishing, physical stimulation, "influential" opinion leaders, viral advertising campaigns)Improves marketing performance in terms of(Market share growth, sales figures growth, earnings growth)In the Algerian tourism agencies under study.