تقييم الموقف التنافسي لشركة التأمين العراقية باستخدام أنموذج مجموعة بوسطن الاستشارية : بحث تطبيقي

الملخص EN

Facing business organizations continuous changes in the level of performance of units operating, including Iraq Insurance company placed research, in order to identify its competitive position it should take two dimensions two basic market share and growth rate to meet the competitors, so the problem of search to establish the position of the company's competitive position and for each product and take the appropriate decision based on the most important competitive strategies using the style of the business portfolio analysis BCG, has been to reach a set of recommendations to ensure that the company maintain its market share and growth rate of its products.