استخدام الجمهور المصري لتطبيق WhatsApp و علاقته بالتفاعل الاجتماعي : دراسة ميدانية

الملخص EN

The problem of the study is determined in identifying the motives of the Egyptian public's use of WhatsApp and determining the gratifications achieved from using the application, identifying the effect of using the WhatsApp application on the individual's relations with their family, The conceptual framework of the study is based on the theory of uses and gratifications and the theory of social presence.

A field based on a random sample of 400 individuals from the Egyptian public, the study reached a set of results, following are key findings of the study: 98% of the sample uses WhatsApp, 90% use the application on a daily basis, 71.6% express that WhatsApp has become one of the requirement of the era, and 42.5% say that they cannot imagine their day without using WhatsApp.