دور التسويق الإلكتروني في تنمية الحصة السوقية : حالة مجموعة من الوكالات السياحية بالشلف

الملخص EN

The study aims to show the importance of the adoption of the tourism agencies methods like Internet in the marketing practices to reach their market share, and achieve this.

The researchers adopted a household survey, with 50 questionnaires are distributed on 17 agencies activists in the province of Chlef region.

The SPSS program was used to analyze the results, In the finality the study was following by some results: -It was a statically significantly E-marketing on the market share.

- The e-marketing contributed for access to a new segments market.