جدوى الاستثمار في إنتاج الجبن الفلمنك او الجودا : دراسة حالة مصنع المسين، مركز الدلنجات، محافظة البحيرة

الملخص EN

The research aimed to study the feasibility of investing in flamenco and gouda cheese production locally in Masin factory in Beheira Governorate.

The research was based on criteria and indicators of investment feasibility of in projects such as: net present value, cost-benefit ratio, internal rate of return and payback period, the primary data was collected under the guidance of the major wholesalers and importers of those cheese from the various governorates of Lower Egypt, Middle Egypt and Upper Egypt through an intently stratified sample from the most important markets selling those types of cheese, Factory and equipment data were obtained from the factory owner to do the feasibility study presented to the bank, and many pages of the international information network were used on the Internet and some scientific references related to the subject of the study.

The research was also based on an intently stratify sample consisting of 300 supermarkets or dairy stores from different consumption areas and they were classified into two layers supermarkets and dairy stores to study the marketing aspects, the research dealt with the technical aspects of the manufacture of flamenco and gouda cheese and by studying the economic aspects of the project, the results showed that: 1- Investment costs may reach 94.2 million pounds, 40 million pounds was the value of production lines including installation, 20 million pounds was the land price, and the remainder was prices of installations, buildings, refrigerators, and licensing procedures.

2- The fixed costs may reach 6.2 million pounds including wages, training supplies, and food safety.

3- The variable costs may reach about 126.3 million pounds in the first year so increase according to an operating plan until it reaches in the tenth year 1.26 milliard pounds, a total of about 5.68 milliard pounds.

4- The total revenue of the project may reach about 189.9 million pounds in the first year and increase according to an operating plan until it reaches in the tenth year to about 1.9 milliard pounds, with a total of 8.55 milliard pounds.

Net revenue could reach 2.7 milliard pounds at the end of the project's life.

5- The project is insensitive and is not exposed to risk if its costs increased by 20%, or if revenues decreased by 20%, but it is subject to loss if costs increased 10% and revenues decreased 20%, or if