موقف المستهلك الجزائري من أخلاقيات الإعلانات الإلكترونية : حالة عينة من أساتذة الجامعة الجزائرية 2021

الملخص EN

This paper seeks to identify the impact of E-advertising ethics on consumer attitudes through an analytical study of the views of a sample of university professors, the study identified independent variable was the E-advertising ethics, and the dependent variable) consumer attitudes(, and to achieve the objectives of the study questionnaire was developed for the purpose of collecting data from respondents and reached a population (241) single, to reach to study in the last set of results was notably: That there is a role for the dimensions of the e-advertising ethics on the consumer attitudes.

The study recommends the latter need to increase more attention E-advertising ethics have an important role to give members in the consumer behavior.