اتجاهات موظفي المؤسسات المصرفية نحو التسويق الالكتروني للخدمات المصرفية : دراسة ببعض المؤسسات المصرفية الجزائرية

الملخص EN

The present study aimed to identify the nature of the attitudes of the employees of banking institutions towards e-marketing of banking services.

Where did we try to answer the following question: What is the nature of the attitudes of the employees of Algerian banking institutions towards e-marketing of banking services? In this context, we relied on the descriptive and analytical approach in order to monitor and analyze the attitudes of banking services employees towards employing e-marketing.

To achieve the objectives of research and collect the necessary data, a questionnaire was designed and distributed to a sample of 39 employees in a group of Algerian banking institutions.

Then we dealt with it using the statistical analysis program (SPSS).

We have concluded, as a general result, that employees of Algerian banking institutions show negative trends towards e-marketing of banking services.