حماية المستهلك الإلكتروني من التظليل الإعلاني

الملخص EN

The objective of this paper is to explain the methods and mechanisms adopted to protect the electronic consumer from the effects of false deceptive advertising, and we have reached the results of the electronic consumer exposure to some manipulations and marketing deception of products or services provided by institutions that publish advertising and false advertisements through Internet networks Social networking sites and fake and unlicensed websites, which has made many consumers vulnerable to the risks they face as a result of consumer e-deception.

In order to address the problem of the study, we relied on the analytical descriptive approach and the use of a set of references and sources related to the subject of the study.

Based on previous studies of the subject, this is to show the added scientific value compared to the previous research studies.

Highlighting the publicity of products and services Those legally authorized to protect them should work to address these crimes and educate consumers about the risks to their money and assets through awareness campaigns through communication channels and To impose severe penalties for the perpetrators of such practices by allocating a legal and deterrent dimension.