تطبيق المعارف المكتسبة للطالب الجامعي في تطوير التواجد الرقمي للجامعة : دراسة حالة : الإعلان الممول لصفحة مخبر (Lezinru)‎ بجامعة برج بوعريريج

الملخص EN

Through this research paper, we aim to reveal the importance of the university's investment of its students 'knowledge by applying the knowledge acquired, through the curriculum, especially (e-marketing), in enhancing its digital presence by opening the field of marketing to the brand of the university, where a facebook funded ad was designed to target an audience of university professors from Egypt, where an estimated interaction of 3300 people was recorded.