الخطر المدرك المصاحب للخدمات المصرفية و أثره على النية الشرائية و الدور المعدل للتحول

الملخص EN

aimed at identifying the perceived risk associated with banking services and its impact on purchasing intention and the modified role of transformation barriers, the researcher relied on a set of approaches, historical, descriptive as well as used the statistical method and the case study method to test hypotheses, representing the study community in a group of Clients of Sudanese Banks, the study reached several results, the most important of which: the existence of a reverse relationship between the risks aware of electronic banking services and purchasing intention, as recommended by the study to activate marketing departments to provide knowledge banking awareness to clients to understand the various steps to obtain the service.

Electronic Banking.