السلوك الاستهلاكي للمستهلك الجزائري إتجاه المنتجات المقلدة : دراسة ميدانية لعينة من المستهلكين

الملخص EN

This study aimed to shed light on the reality of Algerian consumers towards the counterfeit products available in the Algerian market.

In addition, the purpose was also to highlight how harmful the counterfeit products for maintaining consumer safety, due to the lack of quality and safety standards of most counterfeit products.

This study was conducted around a sample of Algerian consumers.

It is concluded that the Algerian consumers distinguish between the original and counterfeit products by many criteria.

Moreover, they select counterfeit products because either original products are unavailable, so often, or their high prices considering the consumer income.