التسويق الالكتروني و المستهلك "الجديد"ميول و اتجاهات المستهلك المصري نحو التسويق الالكتروني

الملخص EN

The research aims to measure the extent of Egyptian Consumer Tendencies and trends towards Electronic Marketing.

In the theoretical side, the research relied on the descriptive and analytical approach, and in the practical side, the research relied on collecting data from Individuals of the research sample (400 Individuals) who were selected by the scientific method for sampling from Cairo and some rural areas outside Cairo through a questionnaire form.

To process the data, a number of statistical methods have been used, such as percentages, arithmetic mean, Ki-square test, correlation coefficient, reliability and validity coefficient, and the SPSS program was used in statistical analyzes.

The research assumes that there is a statistically significant relationship between electronic shopping The extent of the use of the Internet The results of the research revealed the extent of using the Internet and the means of accessing it: more than (90%) of consumers use the Internet and use it intensively, about 76% of them۔ The purchase of goods and services is ranked third in the purposes of using the Internet, which reveals A new opening in the Markets and ease of access to them, and the marketer should realize this and develop in accordance with it It is worth noting that the Mobile phone came in first place (61%) as a means of entering the Internet, and this means the expansion of electronic marketing opportunities to unprecedented heights.