تأثير التسويق عبر الإنترنت على إدارة معرفة العميل : دراسة حالة المديرية الجهوية لموبيليس-عنابة

الملخص EN

This study aims to search the impact of internet marketing on the customer knowledge management process, in the regional management of Mobilis corporation in Annaba.

To study that relationship, the study based on the random sampling method, this is led on a sample of 162 superior employees The study concluded that Mobilis is interested in internet marketing as a modern approach, as well as applies the customer knowledge management approach, and that there is an impact of internet marketing on customer knowledge management.