دور أدوات الاتصالات التسويقية في تحقيق رضا العملاء خلال جائحة كورونا (Couvid 19)‎ : دراسة حالة متعاملي بنك الفلاحة و التنمية الريفية (BADR)‎ وكالة تبسة

الملخص EN

The research aims to try to identify how to achieve customer satisfaction through marketing communications in light of the Corona pandemic (couvid 19) at the level of the Agriculture and Rural Development Bank and the Tebessa Agency, by preparing a questionnaire to collect data from a simple sample of 140 permanent customers of the bank, and it was processed.

Statistically by SPSS statistical analysis program.

The research reached several results and recommendations, the most important of which is that marketing communications contribute to achieving customer satisfaction.

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