دراسة أثر الأنشطة التسويقية المستدامة في الحد من التدهور البيئي للمنطقة الصناعية بواد سلي : حالة المؤسسة الوطنية للإسمنت و مشتقاته بالشلف

الملخص EN

This study aims to study the impact of sustainable marketing activities in limiting the environmental degradation of the industrial zone in Oued Sly Chlef, and the case was the Cement Corporation and its derivatives (ECDE) Chlef.

This research paper also examines the mechanisms that make these marketing activities sustainable.

For this, the researchers selected a sample estimated at 150 responsibles, and for the procedure to field study a questionnaire was designed that includes the study variables, and in the end the study reached a set of results, the most important of which is the results of hypothesis testing, showing the validity of the hypotheses, meaning that there is a statistically significant effect of α <0.

05 for marketing activities.

The researchers concluded by presenting a set of recommendations, including the necessity for the institution in question to adopt sustainable marketing activities in its environmental policies and to work to make it a voluntary requirement by the tires and officials of the cement corporation and its derivatives.