الممارسة اللغوية و البلاغية و دورها التأثيري و التأثري في الإعلام الحديث

الملخص EN

A language is a vessel that contains the message to be conveyed to a given class of society.

submitting a linguistically flawed article, however valuable and organized it may be in its content, is akin to presenting gourmet food in damaged china.

there is no doubt that there is a great correlation between language and media, and in order for an idea to be transmitted, the author must use formulas that live up to the community's aspirations.

from this principle it can be said that the use of a sophisticated language is an important tool for the author to make their content popular within the target audience in all fields in terms of meaning, imagery, and ingenuity both in shape and content.

then we would have reached the step of linguistic rhetoric and its relationship to the content of the message conveyed, and how proper delivery fosters a meaning that is accurate enough that it can be convincing.

hence, the issue that can be raised is : to what extent does language rhetoric contribute to conveying an important message to its target audience ? and what are the linguistic mechanisms used in this field to achieve persuasion ? to answer these questions and other pertaining interrogations, we shall study this topic with a descriptive and analytical methodology to shed a light on the most pertinent issues, and singling them out in order to provide an answer to the issue posited.