الحقول العلمية للاتصال الشامل : (دراسة نظرية حول الاتصال المؤسساتي)‎

الملخص EN

The current study aims to identify what is the institutional communication, which is derived primarily from global communication, a concept that covers all communicational activities of a given company.

In this regard, the study is structured around: the importance of organizational communication, The scientific dimensions of global communication, and of institutional communication, and his objectives.