دور مواقع التواصل الاجتماعي في تعزيز الميزة التنافسية لدى الوكالات السياحية : موقع "فايسبوك" نموذجا

الملخص EN

The current study aims to identify the role of social networking site Facebook in enhancing the competitive advantage of tourism agencies.

To achieve the objective of the study, a survey distributed electronically to (100) employees of various agencies was relied upon, where 42 surveys were recovered fit for analysis, and the data were analyzed using the Statistical Program SPSS.

After testing hypotheses, the study found that the use of Facebook by tourism agencies has a role in enhancing their competitive advantage through the quality and response dimensions.

In matter of cost, using Facebook is affect less.