توظيف البرامج التفاعلية في مواجهة الأزمات : دراسة تحليلية

الملخص EN

The current era is characterized by increased interaction between the public and the media, and the interaction has witnessed multiple forms and images that made him a content maker, and at the same time the interest in public interaction and how to employ it to serve the community and raise awareness, this study aims mainly to determine the relationship between the effectiveness of interactive programs in the media.

Arabic in the face of crises, through the contents of interactive messages (TV in particular) for the outbreak of the (Covid-19) virus and their effectiveness in facing health crises, and to what extent do the contents of interactive messages contribute to consolidating the values of awareness and scientific enlightenment when crises occur?, The study found: The two programs depended on providing awareness and enlightenment to the public, while ensuring the safety of the psychological aspect and promoting positive values, a result that shows an important role that the media can play in light of crises, and providing the public with ways to confront them.

The two programs were keen on diversifying the templates and the paragraphs in which the messages are presented, which indicates their keenness to achieve persuasion and influence aimed at developing the public and strengthening its capabilities to face crises.

The study also recommended:The necessity of addressing the different points of view to enhance the spirit of freedom of free speech, but the responsibility of the media towards society necessitates the need to adopt the revised and selected information to serve the community.

It is necessary to pay attention to the use of interaction in educating the public and convincing them of ways to confront crises.