الإشهار في الجزائر : دراسة ميدانية لبعض المؤسسات الجزائرية

الملخص EN

M31: JEL.

The aim of this study is to determine the stages of an advertising campaign carried out by Algerian companies.

For that, a questionnaire was designed and distributed to a sample of 80 companies practicing advertising.

The main results of the study showed that these companies attach a great importance to advertising in order to introduce their products in markets.

Key words: advertising, advertising campaign, effectiveness.

JEL classification: M31.