تأثير الخصائص الأساسية للمنتج الدولي في خلق الميزة التنافسية للشركات داخل الأسواق الأجنبية : دراسة ميدانية على بعض الشركات المصدرة بولاية سيدي بلعباس

الملخص EN

The study aims to determine the impact of the characteristics of the international product (quality, brand, country of origin, packaging, warranty and After-sales service) in creating a competitive advantage for Algerian companies in foreign markets.

A survey was conducted through a sample which consisted of 90 individuals from a native community composed of 283 individuals belonging to Chiali and Kantar companies, where we analyzed the data using the method of modeling structural equations and this was done via the use of smartpls 3.

The obtained results indicate that quality, brand, warranties and After-sales service have a moral effect, while the packaging and the country of origin have no moral effect on achieving competitive advantage in international markets.