أثر التغليف على مبيعات الأدوية دون وصفة طبية : (دراسة حالة : مؤسسة صيدال)‎

الملخص EN

This study aims to highlight the importance of packaging for pharmaceutical products by determining the effect of packaging on sales of non-prescribed drugs.

The study relied on a multi-linear regression model and difference tests in order to discover the effect of changing the packaging on the sales of a class of anti-inflammatory drugs that are sold without a prescription, during The time period from 2006 to 2018.

The study concluded that there are statistically significant differences between the average product sales for the two periods before and after the change of packaging.

The multi linear regression model affirmed the positive effect of packaging on product sales.

This is in line with the literature on pharmaceutical marketing, which supports the importance of packaging for over-the-counter drugs (OTCs).