تأثير المخاطر المدركة على صورة الجزائر كوجهة سياحية داخلية

الملخص EN

This research aims to study the impact of perceived risks associated with tourism on the image of Algeria as an internal tourist destination, and in order to reach the objectives of the research, a survey method was used to collect study data through a questionnaire designed for this purpose, where 283 questionnaires were approved for analysis out of 310 distributed.

Of Algerian citizens, which were statistically treated using the program (SPSS.26).

The results of this study showed a statistically significant relationship between the perceived risks of tourism and the image of the internal tourist destination of Algeria, and it was also clearly shown that each decrease in the level of risk is matched by an improvement in the mental image associated with the tourist destination.