أثر استراتيجية تمييز خصائص المنتج الدولي في رفع الحصة السوقية للمؤسسة : دراسة حالة مؤسسة NCA-Rouiba

الملخص EN

ROUIBA.

The success of the organization in the international market depends on the accuracy of its appropriate selection of a strategy to distinguish the characteristics of its international product, in a manner consistent with the nature of the target market, where we seek through this study to analyze the impact of a strategy that distinguishes the characteristics of the international product in increasing the market share of the institution, by applying the study to the NCA - ROUIBA, based on the questionnaire and its application to a sample of its employees using the spss program, the study finally concluded that there was a statistically significant effect between a strategy that distinguished the characteristics of the international product and increased the market share of the NCA-ROUIBA Foundation.