التسويق بالعلاقات كأسلوب حديث لتحقيق الميزة التنافسية في المؤسسات الاقتصادية : دراسة حالة متعاملي الهاتف النقال في الجزائر

الملخص EN

This study aims to review the extent mobile operators in Algeria have adopted the concept of relationship marketing and market orientation.

For this, we opted for a descriptive and analytical approach to conclude in the end that the operators applied the concept in an unbalanced way, and that the operators present a contradictory application indicator through its ideas.