التسويق الإلكتروني عبر مواقع التواصل الاجتماعي كآلية جديدة للاتصال بالزبون : دراسة حالة : كلية العلوم الاقتصادية بجامعة المسيلة

الملخص EN

This study aims to show the use of social media in faculty of economic science at the University of M'sila as a new mechanism to develop communication with its students, we designed a questionnaire and distributed to a sample of students estimated at 100 individuals but only 76 questionnaires were retrieved.

We conclude at the end that the faculty of Economic Sciences at M'sila University is clearly use with its students the Facebook, and that most students of the sample have a Facebook account, and that social media sites have increased the interaction between these students end their teachers in this faculty.