دور الفايسبوك في التسويق السياحي : دراسة تحليلية إحصائية

الملخص EN

This study aimed to highlight the role of Facebook in tourism marketing, as a new marketing tool that was used to introduce tourism and spread this culture through the circulation of information about these tourist areas, so that each visitor to these sites becomes a potential tourist, and to measure the relationship between the study variables, an electronic questionnaire was launched on a sample of agencies The tourism sector, which tended to market its services through Facebook as an effective method in increasing the percentage of its customers, and the results of the study confirmed the existence of a strong positive role for Facebook in marketing and revitalizing tourism in Algeria.