آليات تفعيل التسويق الإلكتروني لنهوض بقطاع التأمين بالجزائر في ظل جائحة كورونا : دراسة تحليلية للفترة (2019-2020)‎

الملخص EN

The insurance sector in Algeria has witnessed several reforms since independence to this day, but it has not lived up to international standards due to a number of obstacles, the most important of which is the use of traditional marketing methods by national insurance institutions, but the impact of the Covid 19 pandemic has led to a decline in its business number since the beginning In the year 2020, in order for the insurance sector to achieve its goals and raise its market share, it must rely on modern foundations, the most important of which is the adoption of electronic marketing as one of the solutions to advance the sector under the current circumstances.