العلاقة بين إدارة علاقات العملاء و قيمة فترة حياة العميل : دراسة تطبيقية

الملخص EN

The present study aimed to investigate the relationship between customer relationship management and the customer Loyalty in commercial bank customers in Dakahlia Governorate, Data were collected from 400 questionnaires and analyzed statistically using the SPSS 22 program.

The findings of the study indicate that there is a significant correlation between the dimensions of customer relationship management and the customer Loyalty.