أثر القيادة الإستراتيجية على التسويق الريادي : دراسة حالة قطاع الهاتف النقال في الجزائر

الملخص EN

This study aimed to identify the leadership of strategy and he was moved on the leading marketing of the mobile phone customers (Mobiles, Djazzy, Orido) and agencies and Wergla in order to achieve this goal, it was based on the descriptive analytical approach as well as statistical data, in addition to the analysis (49) Astb Yan is distributed to a group of agencies for mobile phone customers (mobiles, jazzy, Orido) and data analysis and testing hypotheses were carried out through the statistical program (SPSS (.

The study found a number of results, the most important of which are: strategic leadership has a major impact on leading marketing, with these results the study recommended the need to take care of the leadership in order to locate the institution in the market and achieve leadership.

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