مساهمة التسويق السياحي في تحفيز الطلب السياحي في الجزائر : دراسة حالة-عينة من وكالات السياحة و الأسفار بولاية المسيلة

الملخص EN

This research paper aims to shed light on the direct role that tourism marketing plays in stimulating tourism demand in Algeria, given the delay in the pace of development in this vital sector and the low level of tourism demand despite the tourism ingredients that the Algerian state abounds in; Tourism marketing is the trump card on which tourism agencies rely to create demand and advance the tourism economy as a strategic alternative.

Based on the examination of the study hypotheses, we concluded that tourism marketing plays an effective role in stimulating tourism demand in the tourism and travel agencies under study, as the study recommended the necessity of activating the elements of the tourism marketing mix and ensuring the harmonization of its components to enhance its contribution to stimulating tourism demand in tourism and travel agencies.