دور الاتصال العمومي في تشجيع الاستثمارات السياحية في الجزائر

الملخص EN

Understanding what communication policy is, is an urgent necessity for every researcher interested in technological developments, globalization and sustainable development of the tourism sector, to determine the field of intervention of the public service and to give it a modernity and conformity with the market's requirements.

Tourism services are among those public services provided by public touristic bodies and institutions that need to be directed and to have an effective public communication in both internal and external level of the sector.

In order to achieve the wishes of both tourist operators and citizens And to realize this goal, a comprehensive and long-term communication strategy is needed to encourage tourism investments as the basis for establishing a tourist industry in any country, And to reach this goal, we have relied in our study on the deductive approach with its tools; Description and analysis through a theoretical description, explanation and analysis of various concepts related to the communication policy pursued to develop the tourism sector and to go to study the field through the method of case study with the presentation of experiences on the methodology of communication in France and some Arab countries, We conclude from this that the tourism sector lacks a clear communication strategy and needs to activate the role of external departments (State directorates) in the development of internal tourism and integrate the role of touristic operators in the rehabilitation of foreign tourism.