التسويق الالكتروني لمنتجات الاطفال عبر شبكات التواصل الاجتماعي و علاقته باتجاهات الاسرة نحو الشراء

الملخص EN

This study seeks to know the extent of the effectiveness and impact of companies and organizations' use of electronic marketing of their products for children through social networks, in providing family information and knowledge about children's products in these organizations and the nature of the commodity, product or service and its relationship to the formation of family attitudes towards the product or commodity and the influence on their purchasing behavior.

Therefore, children products companies have tended to the world of electronic marketing to display, promote and sell Their products across these networks.

This study belongs to the descriptive studies aimed at analyzing, photographing and studying the characteristics of a phenomenon or group of phenomena, or a specific problem or situation that predominates the characteristic of determination.

And he describes these phenomena with a precise and specific description, and expresses them by giving them numerical characteristics, and writing tables and data that define these phenomena and the extent of their connection with other phenomena, as the descriptive approach is a broad approach that includes many approaches and sub- methods.

This study relied on the survey methodology, both field and analytical, and the study was applied to an intentional sample of 200 individual users of electronic marketing websites via social networks, while the analytical study will be a study on the content of a number of advertisements for children's products on the company's websites via social networks.

This is after conducting an exploratory study to select the sample networks of the study, and the researcher reached several results, the most prominent of which is that the nature of the products and services advertised affects the degree of effectiveness of the target audience and affects their buying behavior.