معالجة مواقع التواصل الاجتماعي لقضايا التطبيع مع إسرائيل : دراسة تحليلية

الملخص EN

The study aimed to monitor the persuasion methods used in dealing with the issue of normalization across the pages.

The sample of the study and to identify the level of interaction of users of social media pages with the contents of normalization issues presented through the pages.

The study sample by conducting an analytical study on a sample of (1454) from the publications of each page of France 24.

And Sky News Arabia on Facebook in the period from 9/1/2020 to 2/15/2021, depending on the survey method and the content analysis tool.

The study reached many results, the most important of which is the diversity of persuasive strategies that the sample pages relied on in dealing with issues of normalization.

These pages intended to present arguments and proofs to convince the public of the importance of normalization and a demonstration, the presence of the Sky News page in the first place in its handling of issues of normalization by 58.2% , which is consistent with its policy as it is affiliated with an Arabic-speaking satellite news channel from the Arab world and to it that it broadcasts mainly to the public in the homeland region Al-Arabi and the channel is a joint investment between the Abu Dhabi Media Investment Company and the British Sky Corporation.

There are statistically significant differences between the goals that The study sample pages seek while dealing with the issue of normalization.