معوقات التحول الرقمى و إستخدام الإدارة الإلكترونية ونظم المعلومات اإلدارية فى رفع كفاءة في المؤسسات الصحفية العامة

الملخص EN

The research aims to know & identify the obstacles to applying electronic management in public press institutions through the study "Using electronic management and administrative information systems to raise the efficiency of printing firms", the research problem lies in studying the reality and its problems before applying the digital transformation process and overcoming this problems and obstacles that hinder its application in Public press institutions, which prevent the implementation of this new system and benefit.

In view of the increasing progress in the use of modern technology and computer applications, which has become the use of electronic systems a requirement and an indispensable necessity for what has been achieved there are which have positive results towards improving its performance and raising its competencies.

The importance of the research reside that the digital transformation process has become an urgent necessity and that it is directed to the state after converting Port Said Governorate into a digital governorate& popularize the application of that experience to the rest of the Republic.

Solving the problem of planning and implementing electronic management systems efficiently and effectively, and setting up the necessary solutions to overcome them & overcome the obstacles that facing the electronic management project.

The researcher put the hypothesis of the existence of obstacles that prevent the applying of the process of complete digital transformation within the public press institutions.

The researcher used the descriptive survey method, and the questionnaire was used as a tool to collect information and statistically analyze it, which demonstrated the existence of obstacles that varied between financial, administrative and human-related constraints by conducting an analysis of the internal environment (strengths, weaknesses) through the results and analyzing the standard deviation rate.

The research recommended that the project should be supported by higher leaders in institutions financially and administratively, to provide it with the opportunity to continue and develop, define a future vision, set a specific strategic plan of timed to ensure the success of the digital transformation process, and benefit from the successful and distinguished experiences of countries in the field of technology, the participation of the private sector in investment and financing by improving the structure Infrastructure for networks and communications, developing information centers in institutions and establishing an institute for training in modern technologies in each institution.