دور الإنتاج المستدام في تحقيق الميزة التنافسية المستدامة من خلال المتغير الوسيط القدرات الديناميكية

الملخص EN

With the increasing intensity of competition between organizations as a result of the rapid and continuous changes in the diverse demands of customers, the need has emerged to find ways to improve production processes and provide environmentally friendly products that are among the factors that drive the adoption of the concept of sustainable production by creating a state of relative balance between considered sustainability As sustainable production and dynamic capabilities together constitute the primary driver for all activities and tasks that the organization intends to undertake to achieve its goals and keep pace with technical developments related to its activities as well as dealing with all sudden changes and rapid fluctuations In the business environment, and achieving sustainable competitive advantage is one of the challenges that the organization needs to address to help it grow, stay in work and invest resources in the best way, and this leads us to reveal the relationship between sustainable production as an independent variable and dynamic capabilities as a mediating variable to achieve sustainable competitive advantage.

The current study problem was embodied by a fundamental question, to what extent does sustainable production affect the achievement of sustainable competitive advantage through the intermediate variable and dynamic capabilities? The importance of the current study stems from focusing on a vital and important sector, such as the plastic industry, which plays an important role in supporting the economic activity of the country and its development.

Therefore, studying these variables combined will help the organization under study to raise the level of its products provided to customers, and based on the development of a hypothetical model of the study that reflects the nature of Relationships and influence between variables, as the Basra Plastic Industries Factory was chosen as a field of study, and based on the importance of the current study, as the researcher adopted the descriptive analytical approach and the study sample consisted of (80) individuals, and the questionnaire was used as a lung tool In order to obtain the necessary data and information from the study sample, and in order to process data and test the hypotheses of the study, a set of statistical methods were used and the results were extracted using the ready statistical program (SPSS V.25, AMOS V.25).

The study also reached several conclusions, the most important of which is that supporting top management is the main pillar for building a sustainable competitive advantage through their support and support for sustainable production, as fully sustainable competitive advantage arises from multiple impacts from sustainable production, and the greatest impact in achieving sustainable competitive advantage.