شبكات التواصل الاجتماعي والثقافة الكونية: بحث في الأنثروبولوجيا الثقافية الاجتماعية

الملخص EN

This study stems from a fundamental issue that the importance of networking plays a pivotal role in breaking traditional cultural boundaries and creating what is referred to as cosmic culture and its impact on the characteristics of local life in terms of the absorption of young people of some elements of global culture, and building a new system of values and beliefs more influential on the identity Young people and their culture, in order to reach a perception of the context of modern social life.

The study aims to monitor the changes that have affected the local culture among young people and the extent of their understanding of the global culture by analyzing the way in which young people communicate to establish, maintain and develop social relations and the context in which they are made and the relationships between its members.

In its theoretical framework, the study is based on Habermas' theory of communicative action and the issues of hybridization and cultural implantation, for its part, the methodology is based on the case study approach.

The study showed that networking as a form of media helped young people to interact with the world and absorb many of the global values while preserving their local culture, and the act of communicating via the network is seen as part of the rituals that shape the identity of young people.