دور الخداع التسويقي في توجيه العملاء نحو سلوك الشراء العفوي : دراسة تطبيقية على عملاء خدمة الهاتف المحمول في مصر

الملخص EN

This Study, Through Investigation And Analysis, Seeks To Characterize And Analyze The Variance Or Convergence In The Attitudes Of Mobile Phone Customers Towards The Dimensions Of Marketing Deception On One Side, And The Behavior Of Spontaneous Purchase Of Customers On The Other Side According To Their Demographic Characteristics, As Well As Revealing The Type And Strength Of The Relationship Between The Dimensions Of Marketing Deception (Deception In The Service Product, The Deception In Promoting, The Price Deception, The Deception In The Physical Environment), And The Spontaneous Buying Behavior Of The Customers, By Applying To The Customers Of The Mobile Phone Companies In The Middle Of The Delta (Gharbia, Menoufia, Qalyubia, Kafr El Sheikh), And To Achieve This Goal A Survey List Was Designed And Distributedi Have A Sample Of 500 Customers From Customers Of Telecommunications Companies Operating In The Egyptian Market, Namely (Orange, Vodafone, Etisalat, Telecom Egypt), , And The Number Of Valid Lists Was 485 Lists (With Responses Of 97% Of The Total Sample Size), And The Primary Data Was Analyzed Using The Statistical Program SPSS Statistic.